How to Lure Potential Customers to Your Site

By Karen E. Klein

As a white-label daily-deals sales site, I have found it very difficult to get myself placed in search engines and to get the right keywords because I'm so specialized and my business is such a niche. I have tried Google AdWords, posting on Craigslist, Yahoo advertising, and Facebook ads with little response. Any advice would be appreciated. —A.C., Phoenix

It's not uncommon for a disruptive business model or new business service to have a tough time finding the right marketing category off the bat. If you persist—refining both your model and your marketing strategy as you go—it's likely that you'll find the sweet spot for reaching your target market.

Your goal is to define that market. As a provider of "white-label daily deals," it sounds as if you want to set up couponing programs and sell them to online publishers that can rebrand them to offer them as their own.

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